- These are the album covers of Kendrick's albums, this is going to help us further by giving us some ideas for our own digipack for our artist. As we can see the album covers are very ambiguous and are open to interpretation as they don't have any specific ideology, however certain album covers show that the albums are personal to the artist which gives his fans a sense of getting to know him.
- These are promotional pictures of the well known Hip-Hop / Rap artist Kendrick Lamar, which helps to give us a further understanding of how to promote our artist by giving us more ideas.
- The management team of Kendrick Lamar help to promote a lot of his new music and videos through social media, as we can see he has a large following on twitter and Instagram. He also has a facebook page which he promotes events that he is going to be performing at such as Coachella. They have also created a website for the artist which can give his fans a chance to keep up to date with his new music, albums, videos, tours and clothing. This helped give us ideas as to how we are going to promote our artist and gave us ideas for our website that we are making for our artist who is of the same genre.
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