Interviews With Target Audience

UK Tribes Research

Uk Tribes Research from JacobMayuga

Record Label Research | Evan

We have decided as a group that our artist will be signed to a major label, namely Universal Music group. it is a record label made specifically for hip pop and urban music, it has signed mainstream artist such as drake and Kanye west. Who both have experienced considerable amounts of success especially the former.
We chose a major label as they are more likely to put our artist out their and promote and distribute their music adequately.
Independent record labels would promote our artist but not up to the level we desire.
Major labels are usually owned by a massive parent company unlike independents who usually don't have a major corporate backer.
1}A huge difference between major and Independent  labels is the actual contracts they sign with musicians. An independent artist, however, holds a huge benefit a major label artist does not HOLD.  Major labels almost every time won’t let the artists keep ANY rights over anything being recorded or released. Major labels make their artists send 360 degree deals which ensures the label has a share in revenue generated from music as well as touring and merchandise sales.
2}Probably all major signed artists earn 9-16% royalty on their tracks. An independent label is commonly known to offer the artist 40-85% in royalties. This shows how much the major labels get to take in for themselves and what the artist earns. Again showing that independent  labels have an advantage in this area .The difference here is that if a major label artist is taking almost 20 percent in royalties he is most likely to make more than the independent artist who takes double or even triple at times in royalties, this is due to the fact that majority of major labels are more likely to generate more money for their artist than the independents would.

3} control:When you sign a contract with a label not only due you work for someone else, but you also can’t control where you perform. Besides performing you can’t control When you release your album or even music upload online. Being independent is not a bad thing it just means it’s time to start a business from the ground up. Many musicians make a living of iTunes alone now imagine what you can do with over 50 digital selling websites. But this requires a lot of hard work unlike major labels they have a whole team behind you and they are pretty much in control and charge of most things that happen regarding your music ,majority of the time the artist has minimal say.

Major record labels use the best music directors as they have top level music directors, sometimes they never let the artist use their ideas make a video he/she has  to succumb to the labels wishes all in the name of boosting sales unlike independent labels the artist funds the videos and can only rely on the connections they have but are in total control of what happens.

Artist Research | Amani

• These are the album covers of Kendrick's albums, this is going to help us further by giving us some ideas for our own digipack for our artist. As we can see the album covers are very ambiguous and are open to interpretation as they don't have any specific ideology, however certain album covers show that the albums are personal to the artist which gives his fans a sense of getting to know him.

• These are promotional pictures of the well known Hip-Hop / Rap artist Kendrick Lamar, which helps to give us a further understanding of how to promote our artist by giving us more ideas. 

• The management team of Kendrick Lamar help to promote a lot of his new music and videos through social media, as we can see he has a large following on twitter and Instagram. He also has a facebook page which he promotes events that he is going to be performing at such as Coachella. They have also created a website for the artist which can give his fans a chance to keep up to date with his new music, albums, videos, tours and clothing. This helped give us ideas as to how we are going to promote our artist and gave us ideas for our website that we are making for our artist who is of the same genre.

Artist Branding Research - Promo Photos #1

• The collage of photos above are all promotional photos that record labels like Universal and Def Jam have used to promote Kanye West and his music. A majority of these promo photos primarily focus on the artist himself as many of them consist of him being at the centre with his name next to him. This really shows off the artist and shows the public his persona/character. Using these photos really allow the record label to promote their artist all over the internet to get his name and face to a wide audience. 

Analysis of "The Chainsmokers - Don't Let Me Down"

Analysis of "Alan Walker - Faded"

Simon Friths's Three Typologies

Frith’s 3 Typologies from JacobMayuga

Carol Vernallis's Theory

Carol Vernallis Theory from JacobMayuga

Andrew Goodwin' Theory

Andrew Goodwin's Theorys from JacobMayuga

Music Video Genre

Guide:

- Click on Image to see Presentation

- Hover mouse to the right of screen and click next slide to begin.

- Click on "Next Back Slides" to get more info

What Is a Music Video For?

• To promote and advertise the song, album and artist.
• It may provide a visual representation and perspective of the song meaning and or story.
• Back when MTV started out, they couldn’t always bring in the artist to promote and perform their song, so instead bands and artists alike would just send in their music video and MTV would than instead show that to their viewers.
• Having a music video also increases the production value of the song and gives the audience/consumers something else to react to, overall making the song more memorable.  
• They could also be used to promote other Medias such as films and video games. Possibly showing scenes from the film or gameplay footage from the game. Eg, Fast and Furious 7.
• A music video also helps set up and establish a band/artists’ image and portfolio.