Artist Branding Research - Promo Photos #1

• The collage of photos above are all promotional photos that record labels like Universal and Def Jam have used to promote Kanye West and his music. A majority of these promo photos primarily focus on the artist himself as many of them consist of him being at the centre with his name next to him. This really shows off the artist and shows the public his persona/character. Using these photos really allow the record label to promote their artist all over the internet to get his name and face to a wide audience.