Artist Branding Research - Social Media and Website #2

• A lot of branding and promo also go through social media. Especially with Kanye West, his Twitter and Instagram account really allow people to get to know more about the artist as he posts images and tweets about his life and his family. This really allows the audience to feel connected with the artist as they can follow them and get any updates about new songs or albums that are released.

• He also has a website which really allows his fans to find out when and where his next concerts and gigs are going to be held. This really keeps them up to date on where and when they can see him live. The website and his social media pages also have links to his music and his merchandise shop, which further promotes him and his music as a whole.