Final Song and Artist Choice | Evan

We chose a local artist named "sheggz" who is a  hip hop artist. We felt he creates the kind of music that interests us as group and we are able to build  visual ideas off such authentic content. We chose a track called "Freedom" from his upcoming album MY TRUTH .

We selected this track as we felt their were so many ideas we could build off the mood , structure and beat of the track. It massively helps to enhance the visual creative process. The music sheggzz makes passes across a social message and incorporate so many other themes into his music at the same time but also manages to sound good ,he balances quality and overall message so it meets hip hop standards lyrically and sonically. Not many artists are capable of matching this feet and remaining as consistent as him. We feel as a group we are able to create the kind of visual content his music needs to pass the message on. The track we chose is the lead single so it only makes sense we make a video for this as this is the tradition even for artists even from outside our genre.