Sunday, 9 April 2017
Sunday, 26 March 2017
Magazine Advert Audience Feedback
Overall we have received generally quite positive feedback about our magazine advert, these include:
- Many of our target audience really like the overall colour scheme of the advert. They said "the white text on black background really makes it stand out and easy to read."
- A lot of the people we showed also really liked the font that we used for the main title and smaller text.
- We also received a lot of positive responses about the image in the background as it look very "aesthetic" and has a "very interesting theme".
- When showing them the digipack that goes with it a lot of people really liked the way the 2 products link together. Specially with the fact we used the same image and font in both.
DigiPak Audience Feedback
All in all we got some very positive feedback about our DigiPack, these include:
- Many people really like the overall black and white colour pallet that we decided to use for all the photos within the Digipack.
- A lot of our target audience have also mentioned how they really like the silhouette theme as it looks very "interesting" and "unique".
- They also really like the font that we used as "it goes well with the theme of the church that is in the background of the images"
- One of our target audience mentioned that she really liked "the overall simplicity of the design, as it wasn't too cluttered and really let u focus on the images"
DigiPak Draft Feedback
- Add and include a list of of songs that are part of the album.
- Replace black background with something more interesting and appealing.
- A lot of our target audience didn't really like the images that we chose for the inside covers. Think about taking new pictures but with the same theme.
- Stick to one colour scheme, make the front cover's colour scheme match with the back and inside covers.
- A lot of our target audience really liked the image for the front cover so possibly use the same concept and idea for the other images.
- Use a more unique and eye catching font for the title of the album.
DigiPak Draft #1
The image above is our first idea for our DigiPak. The top right image will be the front cover while the top left will be be the back cover with the bottom photos being the inisde cover. We decided to use the silhouette image for the front cover as we really like the idea and theme behind it. It also matches very well with the music video as the video also consists of a lot of silhouette shots. The location of all the images also links to the music video in that it is the same church that we used to film the intro. We decided not to show the artist's face as a way to challenge certain conventions of hip pop DigiPaks as usually hip pop artists like to have the face and image be the main focus while for our one the artist wanted to keep his identity hidden for the cover. Lastly we also decided to use a black and white them for some of the images to add an aesthetic look to our design.
Sunday, 5 March 2017
Thursday, 2 March 2017
Wednesday, 1 March 2017
Tuesday, 28 February 2017
Final Video Reflections
Overall we got generally quite positive feedback from our primary target audience. Many that we have asked and interviewed about the video have stated that they "like the editing style" and how it "matches along with the beat of the song". Other comments include how they really like the "cinematography of some of the shots, especially the silhouette shots". Although we have received some negative feedback, these include how some of the target audience found the opening to "go on for too long" and how the lip syncing i some areas could be better. Overall though I feel we achieved our primary goal to entertain and present our artist to our target audience.
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